Collection: Softbaiting
Elevate your softbaiting game with our curated selection of top brands. Find the perfect soft bait rods, reels, and soft bait lures to target snapper in New Zealand waters.

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Arukazik Japan Umigera Ajing Soft Bait
Regular price NZ$12.79 NZDRegular priceUnit price / per -
Arukazik Japan BM. Curly Light Game Soft Bait
Regular price NZ$12.99 NZDRegular priceUnit price / per -
Arukazik Japan BM. Keel Jig Head
Regular price NZ$13.39 NZDRegular priceUnit price / per -
Arukazik Japan Head Jack Upper Ajing Micro Jig Head
Regular price NZ$7.99 NZDRegular priceUnit price / perNZ$9.99 NZDSale price NZ$7.99 NZDSale -
Arukazik Japan Head Jack Upper HW Micro Jig Head
Regular price NZ$7.99 NZDRegular priceUnit price / perNZ$11.99 NZDSale price NZ$7.99 NZDSale -
Arukazik Japan Head Jack Upper Nano Ajing Micro Jig Head
Regular price NZ$9.99 NZDRegular priceUnit price / perNZ$12.99 NZDSale price NZ$9.99 NZDSale -
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MAGBITE Just! Series Ajing Pack🔰
Regular price NZ$21.99 NZDRegular priceUnit price / perSold out -
MAGBITE Vacuum Ring Assorted Pack 2" Ajing Soft Bait
Regular price NZ$13.99 NZDRegular priceUnit price / per -
MAGBITE Booty Shake Assortment Pack 2" Ajing Soft Bait Mixed Colour
Regular price NZ$13.99 NZDRegular priceUnit price / perSold out -
MAGBITE Single Octopus Arm 3" Soft Bait
Regular price NZ$16.99 NZDRegular priceUnit price / per -
MAGBITE Booty Shake 2" Ajing Soft Bait
Regular price NZ$13.99 NZDRegular priceUnit price / per -
MAGBITE Snatchbite Shad 4" Soft Bait
Regular price NZ$17.99 NZDRegular priceUnit price / per -
MAGBITE Aji Killer Ajing Micro Jig Head
Regular price NZ$11.99 NZDRegular priceUnit price / per -
MAGBITE Koakuma Ajing Micro Jig Head
Regular price NZ$11.99 NZDRegular priceUnit price / per -
MAGBITE Mag Tank Free
Regular price NZ$36.99 NZDRegular priceUnit price / per -
Transcendence Mistral XX Casting and Jigging Travel Rod
Regular price NZ$1,159.99 NZDRegular priceUnit price / per -
Tailwalk BAY MIXX SSD S76M Soft Bait Rod
Regular price NZ$408.99 NZDRegular priceUnit price / per -
Tailwalk BAY MIXX SSD S72M Soft Bait Rod
Regular price NZ$398.99 NZDRegular priceUnit price / per -
Taiwalk PADDLERNA S62/69 HEAVY Kayak Fishing Rod
Regular price NZ$469.99 NZDRegular priceUnit price / per -
Taiwalk GOJU KURO-OBI 30m FC Leader
Regular price From NZ$28.99 NZDRegular priceUnit price / per -
Tailwalk Power Eye WX8 Marked 300m Braid
Regular price NZ$109.99 NZDRegular priceUnit price / per -
Tailwalk PADDLERNA S56/59 LIGHT Kayak Fishing Rod
Regular price NZ$459.99 NZDRegular priceUnit price / per -
Fish Arrow Flash J Split 7" SW Soft Bait
Regular price NZ$19.99 NZDRegular priceUnit price / per -
Fish Arrow Flash J Split 5" SW Soft Bait
Regular price NZ$18.99 NZDRegular priceUnit price / per
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Soft Bait Rod
Our exceptional collection of soft bait rods from Japan enhances your fishing...
Light tackle finesse with softbaiting
Softbaiting is a fishing technique using lures made of soft plastic to mimic the movements of baitfish, attracting a wide range of species.
Dominate the water with our premium softbaiting gear. Discover lifelike soft baits in various colors, sizes, and actions, designed to entice snapper, trout, and more. Find the perfect lures to match your fishing style and target species.
Enhance your soft bait presentations with essential rigging tools and jig heads. Create irresistible rigs that trigger aggressive strikes. From finesse presentations to soft bait jigging, elevate your softbaiting game and experience the thrill of more bites.
Gearing Up for Softbaiting Success
Choosing the right gear can make all the difference in your softbaiting adventures. Here's a quick guide to help you select the perfect setup for your target species:
Snapper, Trout
A light to medium-weight spinning combo with 6-20lb braid is ideal for targeting these popular species. Pair it with jig heads ranging from 1/8oz to 1/2oz for optimal softbaiting performance. Ideal to use 3 to 4 inches soft bait.
Larger Predators (e.g., Kingfish, 20lb snapper)
Step up to a medium-heavy spinning combo with 20-30lb braid to handle these powerful fish. Use larger soft baits and heavier jig heads (1oz - 3oz) to reach greater depths and entice aggressive strikes while softbaiting.
Deepwater Species (e.g., Hapuka, Bass)
For deepwater softbaiting, choose a robust rod with a fast action tip and a strong butt section. Pair it with a high-capacity reel spooled with 30-50lb braid. Opt for larger, and glow in the dark soft baits, to attract fish in the depths.
Pro Tip
Don't forget essential softbaiting accessories like fluorocarbon leader, jig head containers, and rigging navigator to complete your setup.
Freqeuent questions about soft bait fishing
Softbaiting Q&As

What is the best soft bait to catch snappers?
While conditions can vary, a good starting point for softbaiting is to use a 3-inch soft bait and allow it to sink to the seafloor before beginning your retrieve.
How to choose soft bait fishing setup?
Opt for a fast to regular action rod paired with a 3000 to 5000 size reel. Spool with PE#0.6 - 1.0 braid and stock up on a variety of soft bait sizes and colors to cover different conditions and target species.
What are the tips for soft bait fishing beginners?
When you're using a lightweight fishing rod and soft bait, it's important to pick the right weight. This will help your bait sink all the way to the bottom of the sea.
How to softbaiting?
One effective technique is to drop a bait and let the current drift it along the bottom, keeping it in the strike zone. Alternatively, you can cast your bait and employ a slow retrieve method.
Insights on Soft Bait Fishing
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Introduction of Soft Bait Fishing
Softbaiting is a popular fishing technique in New Zealand that uses soft, artificial lures to mimic baitfish. It's known for its simplicity, cleanliness, and effectiveness.
Introduction of Soft Bait Fishing
Softbaiting is a popular fishing technique in New Zealand that uses soft, artificial lures to mimic baitfish. It's known for its simplicity, cleanliness, and effectiveness.
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DIY: How to Fix Broken Soft Bait and Save Money
Don't throw away those chewed-up soft baits! Learn two easy ways to repair them and get back to fishing.
DIY: How to Fix Broken Soft Bait and Save Money
Don't throw away those chewed-up soft baits! Learn two easy ways to repair them and get back to fishing.